Nicaila Matthews Okome is a podcast host and marketing specialist hailing from New York City. She is the host of the Side Hustle Pro podcast, which shares her own experience of turning her “side hustle” into a thriving business. She also highlights the journeys of Black women entrepreneurs. The podcast has garnered over 3 million listens since its launch in 2016.

This fascinating talk highlights the history of the term “hustle” and “side hustle.” Did you know that the term “hustle” was first used in African American newspapers as early as the ’20s to refer to less-than-legitimate work? By the ’50s, papers were using the term “side hustle” to refer to honest work.

Okome uses this history as context to define what truly represents a “side hustle.” Unlike a second job, a “side hustle” is rooted in your passion, and in an aspirational spirit. Check out more here.

Empower Me First, in the Office of Academic Enhancement, invites you to join in celebrating the first-generation identity and stories of four awesome communication professionals. It's all part of the Empowered to be First: HERstory on Monday, March 29, 2021 from 5:00 to 6:00 PM. In celebration of Women’s History Month, these Empower Me First mentors will share their stories about being the first to earn a four-year college degree in their immediate families and navigating life as first-generation professionals.

The event is taking place virtually, and you can learn more or register here.

Kailah Anderson Front Desk Intern

Kailah Anderson is an Advertising major with a minor in Marketing, from Chesapeake, Virginia. Outside of Toppel, Kailah is a Chair of the Dean’s Student Circle in the School of Communication, the Vice President of Elevate Runway Fashion, a Homecoming Executive Committee member of the marketing subcommittee, and a member of Beyond the Horizons. She is looking forward to pursuing a master's degree in Public Relations after graduation.

Best Advice?

After starting on a path, it is okay to change course if you realize it is no longer for you. You should never feel stuck in a “place” where you are unhappy because of a decision you made.

#BreakThru Story?

I had to #BreakThru my fear of public speaking because I am an introvert. Initially, it was difficult for me to feel comfortable speaking in front crowds and initiating conversations with new people. I had to insert myself in uncomfortable situations in order to overcome my anxiety. After becoming more comfortable with public speaking, I have been able to extend my professional network, participate as a student ambassador for the School of Communication, and I have recently been asked to participate as a panelist for an event this semester. I look forward to taking on more speaking engagements in the future.